Clips that sell the thing you are selling
A shop clip has one job. Move somebody from watching to buying.
That is a different job from getting views, and it wants a different clip.
Show it working in the first three seconds
Not the box. Not the logo. The thing doing what it is for.
If the product does not appear until second eight, nobody sees it.
TipFilm the result first and the setup second. It reads backwards and sells forwards.
Answer one objection per clip
People do not fail to buy because they lack features.
They fail because of one worry. Size, quality, whether it is worth it.
Pick the worry. Answer it. That is the whole script.
Say the price
Hiding it does not make people click. It makes them scroll.
The ones who leave when they hear the price were never going to buy.
TipIf the price is the objection, that is the objection to answer next week.
Make the clip match the listing
Same colour. Same version. Same everything.
A clip that shows a variant you do not stock buys you a refund, not a sale.
Check every one before it goes
This is the category where a wrong clip costs money, not face.
Each one waits for you to send it. Use that on the product details.
One new objection a week
You will run out of features long before you run out of worries.
Work through them in order of how often you are asked.
TipYour customer service messages are the script list. Read them once a month.
A shop clip is an answer to a question somebody almost asked.
Find the questions and the clips write themselves.