How it works

Pick what you want to make, and see every step from your product to the post.

Short-form videos

A short clip of a character with your product, made from one sentence.

  1. 01You

    Add your product

    Upload photos or a video of it once. Then add a character: a face Mutator draws, or your own.

  2. 02You

    Describe the scene

    Type what happens. With sound on, a line in quotes is said out loud. Pick the shape, 3 to 15 seconds and captions.

  3. 03Mutator

    Mutator films it

    It paints the opening frame with your character and product in it, then brings it to life as a clip in your Library.

  4. 04You

    Add it to the schedule

    Each account has its own posting days and times. Add the clips you like and they go out to TikTok, Instagram or YouTube in the next open slots.

Photo slideshows

Photos with text on them, posted as one swipeable post.

  1. 01You

    Pick a format

    Every format in the library also comes as a slideshow. Press Make a slideshow, or select pictures you made and turn them into one.

  2. 02You

    Answer two questions

    Which product? Who is in it? That is the whole brief.

  3. 03Mutator

    Mutator paints the slides

    Three to six photos in order, with the text set on each one, a cover and a caption.

  4. 04You

    Post it as a carousel

    On TikTok it goes up as a photo post, on Instagram as a carousel. Add it to the schedule like anything else.

TikTok clones

Take a TikTok that already works and make it again, with your character or product in it.

  1. 01You

    Paste a TikTok

    Paste its link, upload an MP4, or pick a video from your Library. Up to 15 seconds, with a person in it, and yours to use.

  2. 02You

    Say what changes

    Your character in their place, your product in their hands, or another room. Keep the original sound, or get new music.

  3. 03Mutator

    Mutator clones it

    It redraws the first frame with your change and every caption gone, then moves it exactly like the original. A few minutes, start to finish.

  4. 04You

    Keep it, or post it

    The clone lands in your Library beside its source. Schedule it, or clone the same video again with something else changed.

Daily flows

A chain of steps that makes fresh posts every day, at the time you set.

  1. 01You

    Lay out the steps

    Open a new flow and add steps on the canvas: make a video or an image, reuse media you have, join clips, gather a slideshow.

  2. 02You

    Set the rhythm

    Choose how many to make a day and at what time, then press Activate.

  3. 03Mutator

    Mutator runs it daily

    Every day at that time the flow makes a fresh batch, and it waits for you in your Library.

  4. 04You

    Choose what goes out

    Nothing posts on its own. Add the ones you like to the schedule, and each account posts them at its own times.

Flows come with Growth and Studio.

Start today.

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