How it works

One cycle, running while you sleep.

Connect the tools you already pay for, build the loop once, approve what comes out. Every step below is named by the same registry the canvas reads from.

  1. 1

    Analyze performance

    Looks at how your recent posts performed to guide what comes next.

  2. 2

    Create strategy

    Decides what to make next: the idea, hook, angle and format.

  3. 3

    Generate video

    Turns each idea into a short video with AI.

  4. 4

    Approval

    Nothing goes live until you say so. Review, edit and approve.

  5. 5

    Post to this account

    Posts approved content to one social account you connected.

  6. 6

    Repeat from results

    Starts the automation again, guided by what performed best. Always within your limits.

…then it goes again, a little better.


What you get

All of this ships today. Where a plan limits something, the pricing page says which.

A canvas, not a config file

Drag steps, connect them, press Run. No webhooks, no JSON, no cron expressions — the automation is the picture.

Approvals that actually gate

Nothing reaches an account until you approve it. On Studio, several people can be required to sign off before anything moves.

Schedules and posting windows

Run on a timetable, then spread the batch over hours or days so a week of content does not land in one minute. Cancel any single post.

A/B variants

Ship two versions of the same idea, then compare them by what they actually did rather than by which one you preferred.

Analytics with lineage

Every published post keeps a frozen record of what made it, so reporting survives media expiry and later edits to the automation.

Revenue attribution

Tie results back to money, not just views — so the next run breeds from what paid, not from what merely travelled.

Brands and client workspaces

Keep voices separate. Agencies on Studio get isolated client workspaces with their own roles and approvals.

Version history

Every change to an automation is kept and restorable in one click. Archive and restore whole automations.

Spending limits

Caps are enforced before a provider is contacted, not after the invoice arrives. A blocked run says so plainly.

Test mode everywhere

Every app connects in one click with simulated results, labelled as such wherever they appear. Build the whole thing before spending anything.

Team and roles

Invite people with the access they need. A plain-language activity log records who did what.

A public API

Studio plans get scoped keys, idempotent writes, and the endpoints behind the app itself.


The apps it runs on

Mutator is not part of these products and does not resell them. You hold the accounts, they bill you directly, and you leave with them if you go.

Available

Higgsfield

Generates the video

Your account, your credits

Available

Arcads

An AI actor performs your script

Needs their paid plan

Available

AI writer

Scripts, hooks and captions

Built in — bring Anthropic for your own voice

Available

ShortSync

Publishes to your social accounts

Your account

In review

TikTok

Post directly

In review

Instagram

Post directly

In review

YouTube

Post directly

Direct posting is built and waiting on each platform’s app review. Until one passes, its connect button says so — rather than failing on your first run.


Start from one of these

Official templates, copied into your workspace and yours to change. These are the real graphs, step for step.

Automatic Short-Form Marketing

5 min

Fresh short-form videos published on a schedule, guided by what performed.

Analyzes your recent results, decides the next content ideas, generates and edits videos, writes captions, waits for your approval and publishes — then learns from the numbers.

  1. Schedule
  2. Analytics
  3. Strategy
  4. Higgsfield
  5. Editor
  6. Captions
  7. Approval
  8. ShortSync
  9. Analytics
  10. Repeat

Content Repurposer

4 min

Turns one piece of source content into platform-ready variants.

Give it source content, it finds the most useful moments, creates platform variants, writes captions and publishes after your approval.

  1. Start
  2. Strategy
  3. Higgsfield
  4. Captions
  5. Approval
  6. ShortSync

Product Launch Content

6 min

A batch of launch assets with captions, scheduled as a campaign.

Feeds your product information into content angles, creates launch assets, writes captions and schedules the campaign once you approve.

  1. Start
  2. Strategy
  3. Higgsfield
  4. Captions
  5. Approval
  6. ShortSync

Build one tonight.

Everything connects in test mode first. Nothing published, nothing spent, no card.