What AI marketing automation actually is
The phrase sounds bigger than the thing.
It is three parts, and one of them is you.
Step 1: It is a queue, not a robot
Something makes work. Something else holds it until it is checked.
Nothing decides anything on your behalf.
Step 2: Three parts, in order
Make. Check. Send.
Most tools automate the first. The interesting question is the second.
Step 3: The check is where a person stays
In Mutator every post carries a person's decision, recorded with their name.
That is not a safety feature bolted on. It is the shape of the product.
TipAny tool that offers to remove the check is offering to remove the accountability.
Step 4: What it does not do
It does not know your customers.
It does not decide what your brand sounds like.
It does not tell you whether the idea was any good.
Step 5: Batch the repetition first
The parts worth handing to a tool are the ones you already do the same way twice.
Making the fourth variation. Posting at nine. Writing the caption again.
TipIf you cannot describe the task in one sentence, do not hand it over yet.
Step 6: Keep the judgement
What to say and whether it is any good stays with you.
Handing that over is how brands end up apologising.
The useful version of this is boring and small.
Something makes a batch. You choose what goes out. A clock sends it.
