One video is thirty ideas
People try to slice one video into thirty pieces and get thirty weak ones.
The useful thing inside it is not footage. It is the list of things it says.
Write down every claim it makes
Watch it once with a notepad.
Every time it asserts something, write the assertion down.
A ten minute video usually holds fifteen of them.
One claim per clip
Each line on that list is a whole clip.
Not a section of one. A whole one, with its own opening.
TipIf a claim needs another claim to make sense, it is not ready to be a clip.
Change the opening, keep the point
The same claim opens five different ways.
As a question. As a mistake. As a number. As a complaint. Flat.
Move the audience, not the words
The same point lands differently for a beginner and for somebody stuck.
Say who it is for in the first line and the rest rewrites itself.
Make them, do not cut them
You are generating new clips from the ideas, not carving up the original.
That is why the list matters more than the footage.
Stop when they start repeating
You will feel the list run out before it does.
Push two past that point, then stop and find another video.
One good video is a month of material, and none of it is footage.
The notepad is the tool.