How often to post on TikTok and Reels, and when
The right time to post is the one you will still be doing in two months.
Everything else about timing is smaller than people think.
Step 1: Pick a cadence you can hold for eight weeks
Not the one you can do this week while you are excited.
Three a week, kept, beats daily abandoned in a fortnight.
TipHalve your first answer. You can always add one later.
Step 2: Same time beats best time
The perfect posting hour changes constantly and is mostly folklore.
A time you always hit is worth more than an hour you sometimes catch.
Step 3: Times belong to your timezone
Posting times are kept in the zone you set, not the server's.
Nine in Berlin stays nine in Berlin in July and in January.
Step 4: Know what the clocks do
Twice a year a time either does not exist or happens twice.
In Mutator a posting time keeps its hour, and a time the spring change deletes is skipped that day.
TipMost schedulers either skip that slot or fire it twice. Worth checking in whatever you use.
Step 5: An empty slot posts nothing
A posting time only sends what you put in it.
Fill two weeks of slots in one sitting, and you are done until the next batch.
Step 6: Change the rhythm rarely
Give any cadence eight weeks before you judge it.
Changing it monthly means you are always measuring the change.
Consistency is the only timing advice that survives contact with a real week.
Pick something small and boring, then keep it.
