Turn one viral clip into a repeatable format
Presets get you started. They do not stay interesting.
At some point you want the shape of a clip that worked for you.
Step 1: Start from one that worked
Not a clip you liked. One that people watched.
Guessing at a shape gives you a shape nobody has tested.
Step 2: Write down its shape, not its words
Three seconds of the result. Then the problem. Then how.
That is a shape. The exact sentences are not.
TipIf your description mentions the subject, you have written down the clip, not the format.
Step 3: Name the parts
Give each beat a name you would say out loud.
Hook. Turn. Proof. Ask.
Named parts are what let somebody else make one without you.
Step 4: Leave exactly one slot to change
One thing varies per clip. Usually the hook.
Two slots and you cannot tell which one moved the numbers.
Step 5: Build it once, then batch it
Save the shape as a format, and make a batch from it whenever you need one.
The point of a format is that the second one takes no thinking.
Step 6: Retire it before it dies
A shape wears out. You will feel it before the numbers show it.
Keep the parts that still work and rebuild around them.
TipRetire a format while it is still working and you will have the next one ready.
A format is not a template. It is a decision you only make once.
That is why it is worth writing down.
